Google Analytics is a free tool offered by Google that helps you track and analyze website traffic. It's widely used by website owners, marketers, and developers to understand how users interact with a site and to improve performance and user experience.
Key Features of Google Analytics:
1. Visitor Tracking – See how many people visit your site, where they come from (location, device, browser), and how long they stay.

2. Traffic Sources – Know whether users came from search engines, social media, direct visits, or referral links.

3. Behavior Reports – Find out which pages are most popular, how users navigate, and where they drop off.

4. Conversions & Goals – Set goals like newsletter signups or product purchases and track how well your site achieves them.

5. Real-Time Data – Monitor live activity on your site as it happens.

Versions:

Google Analytics 4 (GA4): The latest version, focusing on event-based data rather than just pageviews, and better integration with Google Ads and machine learning for predictive insights.

Universal Analytics (UA): The older version, now being pha

sed out as GA4 becomes